You must have come across the term google trends once. Let’s get some idea on What are Google Trends? Top 10 Tips How to Use Google Trends in 2022 To Track Your Market Growth?
What is Google Trends?
Google Trends is a useful search trends feature by Google that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.
Google Trends provides keyword-related data including search volume index and geographical information about search engine users.
How does Google Trends work?
You can explore Google Trends from the top down by visiting the tool and seeing what searches are currently trending, then digging into a topic for more information. For example, Google Trends recently shared information on trending searches related to Rihanna, such as top relevant search terms across the U.S. and top “how to” search queries in Netherlands.
Google search trends data can be very useful for marketers. For example, if you run a seasonal business (such as a home and gardening supply store), you’ll want to ramp up your marketing efforts when search terms relevant to your business are trending.
During spikes in search volume, your cost per click in Google Ads will likely be higher, so be sure to allocate more budget in your campaigns when your products or services are trending.
How to Use Google Trends To Track Your Market Growth?
1. Use Google Trends for Market Research
Need to understand the interest in your product or service to launch in a new market?
Google Trends Explore can help you understand how seasonality and location might affect your product or service.
In the Country drop-down selector below your query, for instance, you can filter down to a metropolitan area or click into the options on the map. You can also change the date to expand or decrease the history — but keep in mind the sample will change if you select a time within seven days.
2. Identify Consumer Demand
Use Google Trends to determine which brand or features have greater consumer demand.
For example, if you’re an electronic retailer, you can enter “Smart TV” and “LED TV” in Google Trends to find out which forma is more popular over time and by region.
Additionally, you can use Google Trends to compare different brands, such as Samsung TV and Sony TV to see which brand is more popular.
These insights can help you make more sound business decisions. For example, if there are more searches about 32” Samsung TVs, you may want to stock more of the 32” TVs.
Or, if the 42” TVs are not moving, run a promotion that targets people who search for 32” TVs with ads that offer a great discount to move up to a 42” TV.
This attracts the attention of a larger number of buyers who may not think they can afford 42” and makes them aware of a promotion that could make a 42” TV affordable
3. Find Relevant Product Categories in Related Topics
Say you’ve created a niche store focusing on fake eyelashes. After owning your niche, you might be interested in expanding into other verticals.
So instead of only selling fake eyelashes on your store, you want to sell other product categories that people may also be interested in.
After typing “fake eyelashes” into Google Trends, scroll down to the bottom where you’ll find “Related topics.” If you’re looking to expand the product collections on your store, checking out the related topics might be helpful.
As for the adhesive, that product could also be sold on your store, as most fake eyelashes require eyelash glue.
4. Target by Location
The most cursory use of Google Trends will focus exclusively on keywords.
For the best results, you’ll also need to incorporate location into the mix.
Using local keyword trends, you can see exactly which regions and subregions need your products or services, allowing you to get laser-targeted with your SEO strategy.
Location filtering allows you to hone in on the geographic areas with the highest demand for your products or services.
Using our “Caribbean cruise” trends from earlier, you’ll find that Floridians – or at least, people already in Florida – are the most interested.
5. Use Long-Tail Key Phrases to Inspire Content
Ranking at the top of the SERPs for “Caribbean Cruise” is still quite an undertaking, but there’s no reason you can’t get to the top of Google search results for a long-tail variation of a trophy phrase.
Switching gears, let’s say you’re writing a music blog and you want to leverage an upcoming event; the Grammy awards.
A click on the trend will yield top questions asked Google, most searched best new artists, and even questions related to the host of the Grammys — such as “how old is James Corden”?
But you want to go deeper and find content that’s truly insightful. Cross-reference those queries with each other to get a proper context and find out what’s at the core of customer curiosity.
6. Use Data for Video Optimization
Viewing related topics – not just related queries – can help you better optimize your video content for search.
Let’s say you posted a video on how to get discounts on Caribbean cruises.
- Enter in your search term.
- Switch from Web Search toYouTube Search.
- Check out Related Queries and Related Topics.
- Sort by Top or Rising — if you prefer.
From here, you’ll find that people search cruises based on ship classes, not just by searching the ships themselves.
Armed with this knowledge, you are in a better position to write relevant titles and descriptions. This improves your opportunity to capture YouTube traffic, as cruise season rolls around. You may even decide to create a series of videos (or blog content) explaining the different ship classes available on your cruise line.
7. Use Cyclical Trends for Brand Positioning
Let’s say you’re optimizing for a wedding boutique.
Has interest in weddings been impacted by COVID-19?
A simple search for “wedding” over the past 5 years reveals that interest in weddings slipped in mid-2020, but has rebounded.
Historically, the interest in weddings is pretty even, year-round. From this, you can glean that wedding plans are back on track, regardless of the pandemic, and historically don’t compete with holidays.
That doesn’t mean that weddings, themselves, are the same as a year ago. That will require some additional research.
8. Promote Your Store Around Seasonal Trends
Seasonal trends play an important role in the success of your business. Throughout the year there’ll be peaks and dips that will impact your monthly sales.
During peak season, competition and sales will increase in full force. During the dips, you might start selling seasonal products. Let’s break this down with a “summer” product: swimwear.
What’s interesting is that the data shows us that swimwear aren’t just for summer but for winter, too. The first peak of the year starts in January and it continues to climb until June.
Then there’s a drastic dip in November. Now, say it’s November and you decide to start a swimwear store, you might be feeling pretty discouraged about that dip.
But that’s actually a great time to get started. It gives you a couple months to build your swimwear business so that when January rolls around you’re ready to go!
Now you might be wondering what to sell during the off season. Think of products that naturally complement the products on your store but would be a good match for the off season.
Since swimwear is often sold by lingerie brands, selling pajamas might be area to focus on during the winter months and that’s how businesses are sky-rocketing.
9. Monitor Competitors’ Positions with Google Trends Compare
On Google Trends, you can even monitor your competitors and see how well they’re performing against your brand.
With the Captain Marvel movie out, let’s do a Marvel Comics vs. DC Comics comparison to see how the brands have been performing over the years.
What’s interesting here is that in 2004, the two brands were performing at about the same level, with Marvel having a slight advantage. However, after 2013, we see the clear rise of Marvel coming out on top.
With this feature, you can compare up to five search terms or competitors. As your brand gains a bigger search audience, you can use Google Trends compare to ensure that you’re always a step ahead of competitors. And if you find that certain competitors are growing a faster rate than you, you know to start analyzing their marketing channels to understand how you can improve.
Know your Competition!!!
10. Use Google Trends on YouTube
While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach in social media as well – in particular, YouTube.
After heading to YouTube and looking for “fashion” videos, we noticed that the top videos used the keyword “fashion trends 2019.” So, let’s plug that into Google Trends and see what we get.
In January, this search term skyrocketed in interest. Of course, the year added to the keyword will make it a popular search term at the beginning of the year.
However, after going back to YouTube and looking up “fashion trends 2019” in the search bar, we noticed something interesting.
Each of the top videos were published in 2019. Why’s this interesting?
Because often times, vloggers (and bloggers, too) create content prior to the new year so they can get a head start on traffic.
But we find in the top results is that 2019 content ranks quite well when it’s published in 2019.
Hopefully, you now have a new tool that can help you with instantaneous market research and trends on your industry.
Use this data to help you plan your month-by-month budgets, for any seasonality in your industry, and to compare how your business is trending versus the industry overall.
If you are losing market share, you may not realize it now, but you have a pretty big problem on your hands, that you will need to fix asap. Good luck!!!
Now you got the idea of one google tool. To know about another one, checkout How To Earn More From Google Adsense (4 Tips): Expectations vs. Reality